Stock Photos vs. AI Images vs. Real Brand Photos: What’s Right for You?
In today’s content-driven world, images speak louder than words. Whether you’re updating your website, launching a new product, or building a brand on social media, the images you use shape how people perceive you.
But not all images are created equal.
Should you stick with stock photography? Try one of those trendy new AI-generated images? Or invest in custom brand photography?
Let’s break it down so you can choose what’s right for your brand.
1. Stock Photography: Fast, Affordable… and Generic
Stock photos are the go-to option for many businesses starting out. They’re inexpensive, instantly available, and cover a wide range of subjects. Need a smiling team in an office? There are hundreds. A cozy living room or mountain landscape? Done.
Pros:
Affordable and quick
Great for filler content or background imagery
No scheduling or setup required
But here’s the downside:
Thousands of other brands may be using the same image
They rarely reflect your actual team, product, or space
They can feel generic or impersonal
If you’re trying to build trust, connection, and recognition, stock images alone won’t get you there.
Stock photo from Unsplash.com
2. AI-Generated Images: The Shiny New Option
AI tools like Midjourney or DALL·E can now create incredibly realistic (and surreal) images from simple text prompts. Want a unicorn sipping coffee in a Paris café? You got it.
Pros:
Fully customizable to your vision
No need for models, studios, or props
Trendy and attention-grabbing in the right context
But keep in mind:
AI images often feel unreal, because they are
They can’t represent you or your team
Issues with anatomy, lighting, or authenticity can still pop up
They’re not ideal for building trust with your audience
AI visuals may have their place in creative campaigns, concepting, or digital art, but they often fall short when it comes to human connection.
AI image generated by Canva
3. Real Brand Photography: The Power of You
There’s nothing more powerful than showing up as yourself. Brand photography brings your people, your process, and your purpose to life through custom, strategic visuals that only belong to you.
Whether it’s professional headshots, behind-the-scenes of your process, or lifestyle shots in your workspace, these images are the most aligned with your voice, values, and vision.
Pros:
Builds trust and authenticity
Custom-tailored to your brand’s colors, vibe, and goals
Helps people feel connected to your story and service
Sets you apart in a sea of sameness
Downsides?
It’s an investment of time, energy, and budget
It requires planning and collaboration
But the return is immeasurable
When your audience sees you, not a model or a generic stock photo, it builds emotional connection. And that connection leads to engagement, loyalty, and sales.
Real branding photography with a real client created by Sylwia Ok Photography for Rose Medical Aesthetics in Sarasota.
So… What’s Right for You?
Here’s a quick guide:
Final Thoughts
If you’re just starting out, a mix of stock and AI might do the job.
But when you’re ready to elevate your presence and show the real you, nothing beats custom brand photography. It’s the only visual content that tells your story, your way.
At Sylwia Ok Photography, I help entrepreneurs, creatives, and professionals create scroll-stopping brand imagery that speaks volumes. If you’re ready to ditch the generic and stand out with confidence, let’s chat.
📸 Curious what a brand shoot could look like for you? Start here.
